Pop The Question
Because strategy is such an ambiguous term, don’t embark on a ‘strategy process’ before you’ve asked and answered these three questions.
1) What do we want to achieve with the process?
2) Why is this important for our company?
3) What are the different ways we could go about it?
Many strategy processes suffer from a lack of preparatory thinking and alignment, but if you don’t ask and align, you’re asking for trouble.
Whatever your business needs the most at this point, spend a couple of meetings figuring it out. The effort will be repaid many times over.