The End of Best Practices

Every business is unique in its history, circumstance, people and culture. And at the core, strategy is about finding ways to create and capture value by being different.

Best practices posit the opposite, abstracting away all the particulars to identify a few universals. But in dynamic and fast-moving business environments best practices often become dull and dangerous instruments of improvement, creating a false sense of progress and security.

Go out and get inspired by other companies and their practices. More importantly, examine the thinking behind these, good thinking is worth emulating. Then go create, test, adjust and deploy your own best practices that reflect the realities our your markets, customers and competitors. Knowing yourself is a virtue as important and valuable for a businesses  as is for each of us as people.