The Execution Premium

The better your results today, the bigger your optionality for tomorrow. Strategy and execution are not opposites or trade-offs in a zero-sum game. On the contrary, disciplined execution increases your capacity to seize and follow through on new opportunities and double down on existing ones. It’s a positive sum game.

So the best way to prepare for the future is to execute well in the present. Revisit and sharpen your purpose. Break down your where-to-play and how-to-win choices so everyone can act on them. Prioritize customer gain and pain points and build better experiences brick by brick. Organize your sales, service and support organizations – and distribution channels – around customer success. Sweat the details of your value proposition and competitive differentiation. Work out and align the core processes that cut across your silo’s. Hone your cost structure and enforce discipline in allocating resources to only a handful of priorities at a time.

Consistent focus on strategy execution gradually translates into a highly coordinated organization guided by clear strategy and goals, and a capability to get things done.