THE EXECUTION PREMIUM

If performance dips and you miss targets over a longer period of time, someone eventually asks: do we have a strategy or an execution problem? In most cases, separating the two misses the real point. Strategy that does not factor in execution is wishful thinking. Execution that is not guided by strategic perspective and choice is a ship without a compass. They’re connected by the hip.

Great execution starts with good strategy, and in turn great execution yields increasing degrees of strategic freedom. Getting the flywheel of strategy and execution spinning is one of the greatest performance levers for any company.